We took a look at how ads evolved over the past 50 years. Using our issues of Time magazine, we copied cigarette ads and automobile ads. Car ads used phrase like "bound to be noticed" and "enjoy being looked at" along with words like "happiest" and "excitement" and "pride." The cigarette ads focused on taste and flavor. Gender roles really come through in both sets. (Virginia Slims are especially curious looked at today.) Stop by and take a look at the questions these ads raise. You can find a list of the books we have on marketing and being consumers here.